Your e-commerce website is more important than ever to the economy in general, and to you in particular. Figuring out how to get more customers to your website, and how to get them to stay longer than a couple of clicks, matters. How can you get those eyes to stay where you want them? Here’s how to help streamline your E-commerce operations.
Deliver a Smooth Website Experience
Now that America is back on the go especially, you need your website to have a good mobile design! You want your navigation to be as simple as possible. This includes making sure that you have images which load quickly and easily, that your lettering kerns properly, and that any broken links are culled. You’ve got to make sure you are monitoring your online traffic as well. If any of that sounds like gibberish, it’s ok to hire an expert who can get you up to speed!
Develop Better Inventory Management
Putting barcodes on your products helps with tracking and inventory management. You need to streamline your process as much as possible. If you’re using a barcode system, this means that you will always be scanning things into and out of your shop, which means you will know exactly how many you have sold, what is selling best, and how many you need in an average month.
Streamline the Purchase Process
You want those there to be able to find products quickly, but to also be able to buy things quickly. This means having several different ways to buy items, from sites like Paypal to credit cards. When you make establishing an account an option after purchase, it can decrease leaving empty accounts by fifty percent! Encourage creation of accounts after purchase, instead of pressuring for email addresses prior to purchase.
The biggest tip? Keep It Simple! Why use five forms for checkout if you can use two? Why have customers rummage around for their credit card if Amazon, Google pay, or Paypal are linked to your account? Anything that you can do that makes getting out the virtual door with their new products possible, the better that will be for your company. A smooth website experience and streamlined purchase process make it simpler for your customers, which means you will have more people return for another pleasant experience. Having barcoded merchandise means that it’s easier to find and use to get out the door faster!
Read this next: Why Your Social Media Engagement Isn’t What You Want It To Be